August-December 2024
Campaign Execution-Brand Research-Copywriting-Insight Development
OOH PRINTS
Ask: Get 18 to 24-year-old Gen Z males and females who do not
understand why they need this camera to think of the Polaroid
OneStep 2 as a must have for Gen Z by showing the uniquely
nostalgic generation how they can have a physical copy of
a moment in an instant.
...a souvenir in an instant.
Despite Instagram, iPhone and other modern photo-capturing methods, analog photography and Polaroid remain unmatched for its character and ability to capture genuinely candid moments. The development process is just as authentic as the muse. So what will you do with the OneStep 2?
OOH Mockups:
Insight:
Concepts:
Moodboard & drafts:
NON-TRADITIONAL IDEA
Ask: Choose from a diverse population target, brand and
philanthropic organization to develop an out of the box idea and
bring it to life in a key visual, OOH and social media.
Strategy Case Study Video:
Non-Traditional Idea:
Burberry will design a collection featuring three iconic Burberry garments showing the conservation efforts taking place at a global scale.
The collection will include a gabardine trench, a suede scarf and a pair of boots – items designed for all kinds of environments – that will be exclusively available at the Burberry flagship store in NYC. Each will include classic Burberry styles in more earthy tones on the insides or soles (boots) of the items to make the unseen conservation efforts seen within the coatings of the outerwear. A portion of profits would go to WWF.
All three floors will be transformed into three different biomes: a tundra, a desert and a rainforest. It will be a 4D experience immersing guests into the sounds, smells, sights and temperatures of these landscapes that together, Burberry and WWF are transforming. Both brands’ Instagrams and websites will boost campaign on a digital level.
Ultimately, we will show Gen X women that the change starts with them.
Key Visuals & Collectibles:
In-Store Examples:
OOH Example:
Following oversize guerilla trends in fashion, we would plant an XL version of our boot in Central Park’s Sheeps Meadow, which is NY’s largest green space and a highly trafficked area.
We would also wrap all major subway stations near the flagship store with our reinvented green Burberry check continuing on the sidewalk leading up to the store.
Moodbard:
*AI was used to generate some images for designing this project.
:30 TV SPOT
Ask: Brainstorm ideas for a :30 commercial for the Doritos Crash the Super Bowl series showcasing the brand’s quirky humor and iconic chip crunch.
Final Submission:
Storyboard:
Co-written and designed with Kamila Melendez Ramirez,
Carolina Gutierrez, Maya Selim and Sydnie Tariq *using generative
AI to assist in conceptualization.
New Resume Skill: ART P.A.
Designed and constructed several hero props, the Doritos bag, for
actors to use in CU and product shots.
Scouted snack bags for the iconic triangular Doritos chip to be
shown in the Martini Shot.